In 2024, the South Carolina Realtors launched a statewide campaign focused on promoting the value and benefits that REALTORS® deliver for consumers, clients and the communities they serve. The campaign focused on communicating to the public and SC Realtor members through providing resources, tools, and messaging to advocate a Realtor’s value to the public during a time when national news headlines often included misleading information. Through television and online ads, bilingual radio spots, billboards, magazines, and websites; this campaign conveyed the fact that Realtors are experts in the field and are trained to be knowledgeable in the transaction.
Visit screaltorsknow.com to learn more.
Visit screaltors.org/sc-realtors-know-resources to download campaign resources.
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